ICICI Bank in collaboration with Dish TV on Tuesday launched interactive banking service, ICICIATIVE, which would enable subscribers to access information on the bank's products and services from their home.
Through ICICIACTIVE, Dish TV viewers will be able to get information about various types of ICICI Bank accounts and deposits.
"The association with Dish TV will enable us to further extend our reach and offer latest information to the customers," ICICI Bank Retail Liabilities Head Maninder Juneja said in a release.
Dish subscribers will be able to access information on different products, EMI on loans, eligibility criteria, documentation, and time required for processing a request, ATM/branch details. ICICIATIVE will appear as a separate channel. ICICI Bank customers will get this feature free. ICICI Bank sources said they are open to other DTH service providers for similar kind of understanding.
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